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Wisconsin Logos Eligibility Criteria

  • Continuous operation at least 16 hours per day, 7 days per week for freeways and expressways, and 12 hours per day, 7 days per week for other highways
  • Vehicle services shall include fuel, oil, and water
  • Restroom facilities
  • Drinking water
  • Public telephone
  • Maximum distance of service: 3 miles. (If no business in the category of motorist service is available within the 3 mile limit, the limit may be extended in 3 mile increments to a maximum distance of 15 miles)
  • Regular operation at least 5 days per week, opening for service no later than 10 a.m. and remaining open until at least 7 p.m.
  • Licensing or approval, where required
  • Indoor seating for a minimum of 20 people
  • 50% of the gross receipts are from meal, food, food product, and beverage sales
  • Public telephone
  • Modern sanitary facilities
  • Maximum distance of service: 3 miles. (If no business in the category of motorist service is available within the 3 mile limit, the limit may be extended in 3 mile increments to a maximum distance of 15 miles)
  • Licensing or approval, where required
  • Adequate sleeping accommodations
  • Modern sanitary facilities
  • Public telephone
  • Maximum distance of service: 3 miles. (If no business in the category of motorist service is available within the 3 mile limit, the limit may be extended in 3 mile increments to a maximum distance of 15 miles)
  • Licensing or approval, where required
  • Adequate parking accommodations
  • Modern sanitary facilities and drinking water
  • Public telephone
  • Maximum distance of service: 3 miles. (If no business in the category of motorist service is available within the 3 mile limit, the limit may be extended in 3 mile increments to a maximum distance of 15 miles)
  • A primary purpose of providing amusement, historical, cultural, or leisure activities to the public
  • Regional significance
  • Adequate parking accommodations
  • Must be open 8 hours per day, 5 days per week, for at least 3 consecutive months
  • Maximum distance of service: 30 miles